To be fair (https://www.youtube.com/watch?v=G19B7lTgwCE), even with a “see it when it hits your mailbox”–which is what is currently winning, and I voted for–people are going to have it spoiled anyway. Once it starts hitting mailboxes/porches/etc. people are going to start posting pics here, there, and everywhere.
But I’m all in favor of it being as much of a surprise as possible. Heck, I don’t even remember what most of the other things that have been shown look like, so they will be a surprise for me whenever they get here as well.