Sure, an individual will behave differently, because contra la Supreme Court, corporations are not in fact people.
As a freelancer I’m the top, middle, and bottom of my firm 
And at the risk of getting The Big Political – greed is the driver of capitalism. Our entire economic system is based on the (IMO false) idea that ain’t nobody gonna do somethin’ for nothin’. So, a capitalist corporation in a capitalist country being greedy is regrettable, but it’s the normal order of business.